Indian fashion designers are making
their marks in the worldwide fashion industry with their out of the world
creations. Indian fabrics like cotton and silk has a great market abroad and so
is the respect and demand for Indian traditional wears. Even the celebrities
across the world are seen taking the stage in Indian outfits when addressing
the larger world. And now, eminent characters like Michelle Obama and Victoria
Beckham are seen in dresses designed by Indian designers.
The battery of young designers like
Sabyasachi Mukherjee, Bibhu Mahapatra, Naeeem Khan or Rahul Mishra has helped
Indian fashion take the centre stage. If Rahul Mishra won the International Woolmark
Prize in February 2014 for his hand-woven embroidered dresses in yellow and off
white, designer sisters Nikita and Tina Sutradhar too won a special LVMH prize
last May, which are for young talented designers. Holding hands of this young
guns, the worldwide fashion is waking up to Indian designs as well as
designers.
The fashion and glamour industry in
India had never been better. World is taking a closer note of the events and
proceedings of the Lakme Fashion Week that takes place in Mumbai since last
fifteen years. It is the most happening even of Indian fashion and many amateur
designers got their first recognition from here. Celebrated designer Rahul
Mishra is one of them. Experts of the worldwide fashion think that Indian
designers are working on the lost traditional procedures of weaving as well as
helping the Indian fabrics gain their lost kingdom. As a result hand-woven
designs in indigenous and unusual fabric are getting all the attention. Fabrics
like khadi, jute and other natural fibres are getting popular over animal
products like silk and wool due to the large hue and cry from various sections
of the society. And to top with, there is the raw talent of fresh and young
designers. Everything is contributing to the overall popularity and India is taking
over the worldwide fashion industry with its traditional designs and materials.
Indian fashion worldwide |
These young designers have good
exposure to western culture as well. Many of them never fail to visit fashion
weeks at Paris, Milan and London. Some of them come here for workshops and
training too. This helps them blend best of both the worlds. So, when our
traditional techniques and fabrics are blended with the western silhouettes, a
widespread international market is approached. Indian designs, techniques and textiles
were always popular but it never got the platform and diaspora that it gets
today, thanks to the world becoming a small village and our designers going
places and getting recognized by the whole world.
Another important factor responsible
for Indian fashion getting acknowledged abroad is the increasing number of
people immigrating to different countries. No matter where you go, there will
be an Indian community. They go to a different country and along with them goes
our traditional wears and its demands. Places like Edison in New Jersey, Devon
in Chicago or Hounslow in London are little India away from the mainland India.
A stroll through these locales will let you know the demand for Indian
traditional wears here. Indian georgette, chiffon and net sarees, salwar kameez
and lehenga with embellished sequins, pearls, gota patti etc are high on
demand.
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