In India, the
months of autumn season is referred to by many as the Puja season. Pujas are
auspicious occasions in a Hindu yearly calendar and while they are held all
around the year, these religious ceremonies are particularly concentrated
during the season of autumn, i.e. during the months of October and November.
For hundreds of years, Hindu families have dressed up for this occasion and
have celebrated the homecoming of the Mother Goddess. This is a time of
families coming together, celebrating each and every moment with fun filled
activities and make beautiful memories. It is also the time for food, music,
dancing, merrymaking and wearing beautiful clothes.
While
arrangements for this special occasion are made all round the year, most
families indulge in Puja shopping from a few months prior to the actual season.
Puja shopping involves buying the best clothes for family members and
relatives. Many people choose to give clothes to their loved ones in the form
of gifts for this festive occasion and exchanging fashion items as gifts remains
a popular tradition. While some men and women buy clothes for their family
members, there are also those who offer gifts to their friends and betrothed
partners, i.e. bride or groom to be. All in all, buying colorful clothes for
loved ones to make this auspicious occasion even more memorable is something that
everybody loves to be a part of.
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| Durga Puja a big festival in India |
Traditionally,
most people took time out of their busy schedules to explore various retail
shops and shopping malls to buy clothes for their family members and relatives.
As buying clothes in this way is a time consuming task, most people started
their Puja shopping at least two to three months before the beginning of the
actual Puja season. Buying clothes like sarees, salwar kameez, shirts, shirt
pieces, pants, trousers, etc. needed a lot of searching through various options.
Men and women usually took their whole families and moved from one shop to
another to look for the best clothes at the most pocket friendly prices. Doing
Puja shopping was also a source of major satisfaction for most people as it
gave them the feeling that Puja season was about to arrive.
However, as time
went by it became more and more difficult for many people to keep on shopping
in this way. The main reason for this being that while the people of earlier
times had much time in their hands to take life easily, people today hardly
have the time to indulge in the simple pleasures of Puja shopping. The busy,
hectic schedules of modern men and women often make it difficult for them to
devote hours of time to find the best clothing items for themselves and their
loved ones. In such a scenario, the best option left for them is to buy all of
their clothing from an online store. Over the last few years, numerous online
clothing stores have opened up in India and this has made Puja shopping online
quite a mainstream activity.
Online stores now have the best collection of
clothing that can be accessed just at the click of a button. While at one point
of time people had to explore numerous shops to get the best products, now it
is possible to go through the products of all the best brands at the comfort of
their own homes. The online shops also offer great discounts and offers that
make it pocket friendly to buy clothes from these sites. It is for such
distinct advantages that more and more people are now choosing to buy Puja
clothing for themselves and their loved ones from online stores.
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